Rihanna’s talent for reinventing her look for campaigns is unmatched. In her debut as the face of Dior’s J’adore, she was a stunning blonde adorned with diamonds, while her Fenty x Puma shoot showcased an edgy take on schoolgirl pigtails. Now, for her latest collaboration with Diesel, she’s introduced an iconic hair transformation that brings back one of last year’s biggest trends.
On October 8, Rihanna revealed her new venture on Instagram—though it wasn’t the much-anticipated R9, it’s still exciting! Her Savage x Fenty brand is partnering with luxury label Diesel to launch a line of loungewear and lingerie. For this occasion, Rihanna swapped her usual jet-black hair for a bold cherry red.
While cherry red was all the rage last year, this fall has seen a shift toward deeper wine hues. However, Rihanna is championing the return of bright crimson. This vibrant shade has become a hallmark of Diesel’s aesthetic, alongside fringed denim and distressed fabrics. In her promotional photos, her fuzzy blue coat partially conceals her choppy red hair, which features fringed layers framing her face and falls just to her chest, perfectly encapsulating the spirit of the collaboration.
For her glam, Rihanna chose a subtle makeup look that let her edgy hair and outfit shine. She wore fluffy black lashes paired with a radiant complexion and a glossy nude lip. Of course, she sported pieces from the new collection, which is now available for purchase.
As one commenter put it, “NOW YOU DIDN’T NEED TO GAG US LIKE THAT.” We couldn’t agree more—Rihanna’s latest look is simply stunning!